From Kitsch to KITSCH ~ Finding Love for Bad Taste

It used to seem to me that when we used the word Kitsch we were using it in a derogative way to describe something, gaudy, tasteless, tacky and in the levels of what was considered to be of artistic and monetary value it was way down the bottom. Now I think it has become more of a term of endearment, still describing the tacky, but seeing it as having a cultural and even aesthetic value in itself...what do you think? While you think, check out some of what I see as the levels of kitsch in this group of  items we purchased recently.
                                    

Glassware from the 60's and 70's ~ Elegant, classy kitsch

 Japanese ceramics from the same era ~ Walt Disney inspired cutie pie Kitsch

 Novelty Salt and Peppers ~ Classic Kitsch

 Faux Gold Lustre fish Ashtrays and Faux Gold Sheep money box ~ super Kitsch

 Gold Elephant pulling an ornate Drink set with Royal theme...now that's UBER KITSCH!!

 So ugly you just have to love him I say.

 Nodder Japanese Patent T.T. Nodder Fish ~ Collectable Kitsch. Once upon a time on ebay these were very sort after.

Some say Kitsch is ugly, poor taste, mass produced and worthless. What do you think ? I think it is fun, over the top and always makes me laugh so isn't that something worth valuing ? Hope you have a lovely Sunday.